In 2004 Denis & Frances launched the label INSIDEOUT, dedicated to the new digital printing techniques of Monochromatic Surreal Things, Trompe l’oeil. As the collections developed, they moved away from Silkscreen printing and the customisation ethos. Exploring new printing concepts and techniques that had not yet been fully utilised in the fashion industry. They created collections reminiscent of the early Surrealism of fashion designer Elsa Schiaparelli, mixed with London Glamour and Punk of the 1970s. Creating digital prints of vintage badges, punk-inspired loose-knit mohair sweaters, deconstructed shirts, distressed cable knitwear, decaying t-shirts, and laddered chiffon. Finding inspiration from these vintage elements and their imperfections, always with a surreal twist.

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V&A Trompe l'oeil Cardigan printed t-shirt

Sarah Handelman,2010 owner of the renowned Colette Store Paris wears Insideout Cardigan.

Surreal Shirt Printed T-shirt. Design for the V&A Surreal Things Exhibition

Surreal Waistcoat t-shirts , designed for the V&A SurreallThings Exhibiton

By 2010 they were achieving international success with their Trompe l’oeil designs, Winning the premium ‘Young Designers Award’ in Berlin, The Fendi 'Best Innovative Textile Designer’ award in Milan. Showing internationally, in London, Paris, New York and Tokyo selling to key stores and boutiques worldwide: Selfridges, Liberty, Harvey Nichols, Colette, Le Bon Marche, Luisa Via Roma, Lane Crawford, Isetan, Beams, Bloomingdales, Barneys. to name a few. Collaborating with the V&A,’ Surreal Things Exhibition’2007, and ‘Club to Catwalk’ 2013

Frances Dove and Denis Murphy Design T-shirts for the V&A Surreal Things Exhibition

Designers Frances Dove and Denis Murphy create Surreal cable knit silk dress , and t-shirts in 2007

Surreal Cable printed t-shirts 2005 created by Designers Frances Dove and Denis Murphy

In 2014 Frances and Denis were now looking towards new creative challenges. From the beginning, Sarah Andelman had supported the brand and stocked it seasonally in Colette. In 2014 they had an exhibition at the Colette store in Paris. Showing their surreal artworks and an exclusive surreal silk t-shirt collection.

Insideout Surreal Collection SS2013 Paris Fashion Week Window at Colette store in Paris

Frances Dove and Denis Murphy Artworks, exhibition at The Colette store Paris 2013

Frances Dove and Denis Murphy Surreal Artworks at Colette Exhibition Paris

Surreal Button Union Jack Dress , Designers Frances Dove and Denis Murphy

Designers Frances Dove and Denis Murphy Surreal Collection at Selfridges London

Surreal Insideout Scarf collection for Selfridges

Surreal Necklace Silk Tops by Frances Dove and Denis Murphy

Printed Jewel Necklace silk vest Dress Designers Frances Dove and Denis Murphy

Surreal Slip dress print on silk. Designers frances Dove and Denis Murphy

Insideout Surreal Slip dress , Designers frances Dove and Denis Murphy

Club to Catwalk 1980s exhibition at the V& A, T-shirts designed by Frances Dove and Denis Murphy

Surreal prined will cracked plate . Designers Frances Dove and Denis Murphy

Cracked willow plate sold at the colette store Paris

Surreal Cable Sneakers designers Frances Dove and Denis Murphy

Surreal printed insideout traditional English leather brogues.

Insideout collection at Copenhagen and Paris Fashion Week

Paris Fashion Week 2013

Copenhagen Fashion Week 2013

Insideot Milan fashion Week, Paris Fashion Week and Japan Fashion Week

Milan Fashion Week 2013

Paris Fashion Week 2013

Japan Fashion Week 2013